About Samantha Sage

Samantha Sage is the founder, owner and designer of the deliciously British brand Samantha Sage Swimwear. Based in London, Samantha selects beautiful prints from Europe, and her exclusive garments are then proudly and skilfully made in England, keeping the global footprint to a minimum.

Samantha’s on trend collections focus on easy beach glamour, influenced by the bold colours of exotic getaways. The designs are especially created to flatter a variety of shapes and sizes to make every woman feel comfortable and confident in her swimwear.

Style influences include the sexy 70’s vibe, 80’s retro and Samantha’s signature timeless glamour of the 50’s. Fabulously flattering sarongs, dresses and kaftans coordinate with the swimsuits and bikinis. Adorable girls swimwear is available with cute styles and prints, also seen in Harrods. The ranges also now include designs for cool teens.

Samanatha Sage swimwear is regularly featured in the press, with newspaper editorial features and prestigious magazine fashion shoots including Vogue, Tatler and Cosmopolitan, and has been shot on many celebrities including Denise van Outen and Jilly Johnson. It has always attracted a loyal following, worn by many well known figures including Her Majesty Queen Noor of Jordan, Julia Sawalha, Charlotte Church, Jerry Hall, Nigella Lawson, Mel C, Sugababe’s Keisha Buchanan.

Samantha has collaborated for many years with the actress Helena Bonham Carter CBE with their company Pantaloonies providing bespoke upcycled jeans.

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